Hey, it’s the weekend, so let’s wrap up outreach week with the longest Staying Vegan video EVER! OK, 6 minutes isn’t that long, really, and you’ve got the whole weekend to soak it in, but technically, longest ever. Yay.
I wanted to wrap the week up with some resources for those of you who want to extend your outreach skills but didn’t want to wait until we returned to the topic, so here are three books I found really helpful:
Easy links here:
Striking at the Roots: A Practical Guide to Animal Activism – hands down my favourite book on getting involved in animal activism, and no, I’m not just saying that because I’m in it 🙂
Yes!: 50 Scientifically Proven Ways to Be Persuasive – a great set of ideas in snack-sized portions. If you just want to dip your toe in the waters of sales psychology (which is a key area of study if you want to get to be effective as an activist, if you ask me) this is my top recommendation. It’ll work for social situations like we discussed this week or organized campaigns that you might read about in Mark’s book.
Influence: The Psychology of Persuasion – like I said, a bit more intense than Yes!, but if you want to dive in deep it’s a bit cheaper and more informative to boot.
(Full disclosure: we earn a small commission for any purchases made through those links.)
Question for the comments this weekend: what’s the difference between persuading, influencing, and manipulating, and when it comes to helping animals, do you think it matters?