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Hey, it’s the weekend, so let’s wrap up outreach week with the longest Staying Vegan video EVER! OK, 6 minutes isn’t that long, really, and you’ve got the whole weekend to soak it in, but technically, longest ever. Yay.

I wanted to wrap the week up with some resources for those of you who want to extend your outreach skills but didn’t want to wait until we returned to the topic, so here are three books I found really helpful:

Easy links here:

Striking at the Roots: A Practical Guide to Animal Activism – hands down my favourite book on getting involved in animal activism, and no, I’m not just saying that because I’m in it 🙂

Yes!: 50 Scientifically Proven Ways to Be Persuasive – a great set of ideas in snack-sized portions. If you just want to dip your toe in the waters of sales psychology (which is a key area of study if you want to get to be effective as an activist, if you ask me) this is my top recommendation. It’ll work for social situations like we discussed this week or organized campaigns that you might read about in Mark’s book.

Influence: The Psychology of Persuasion – like I said, a bit more intense than Yes!, but if you want to dive in deep it’s a bit cheaper and more informative to boot.

(Full disclosure: we earn a small commission for any purchases made through those links.)

Question for the comments this weekend: what’s the difference between persuading, influencing, and manipulating, and when it comes to helping animals, do you think it matters?


Since I shot this yesterday, there’ve already been some examples in other comments of “can’t because of X” that wouldn’t work with this strategy, but hey – what about the rest of that time?


Objections to veganism are just excuses

October 27, 2010

OK, the analogy I use in this video is, as they say, “a wee bit off-side,” but I think it makes the point pretty well.  When someone says they can’t be vegan because of [insert reason here], it’s really important to remember that they haven’t rejected veganism; they’ve just given you an excuse. Tomorrow, we’re […]

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Are you tired of defending your veganism?

October 26, 2010

So it’s outreach week, and like I said yesterday, just being vegan around other people can be a form of outreach. Unfortunately, that includes when you’re sick, run down, or just tired, and you can end up spending more time defending yourself and your diet than actually getting better! I don’t think there’s anyone watching […]

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Does being vegan mean doing outreach?

October 25, 2010

I strongly believe that there are people who either never go vegan or stop being vegan because they don’t want to do activism, and they’re worried they’re going to have to pose naked for PETA. OK, maybe not so much the second part. Anyway, in case you needed someone to say it out loud, none […]

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The name part 2 – staying vegan for more than just between meals

September 27, 2010

Wow, this one came out a bit shorter, which is cool, because you’re probably at least as busy as I am 🙂 Updated: Of course, we all know why it went online so quickly, and that’s because I left the title as “Title Text Here” which was, believe it or not, my second choice for […]

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The two WORST things you can think, part one

June 8, 2010

With this being new baby week here at Staying Vegan, we’re buying ourselves a little time by posting a few revised versions of some past newsletters that we think could use a fresh look (or a first look if you haven’t seen it before, since we don’t have a list of archives available.)  The Staying […]

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Office Hours, 2PM: The Heist!

February 18, 2010

Today at 2PM Eastern (Toronto/NYC time) we’ll be digging into this week’s newsletter content in even greater detail with a live video session.  Missed the newsletter or want a refresher?  Here’s a 9 minute video version: “The Heist” is a great technique to get past the cynical, doubting mental blocks that people put up even […]

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We are the first followers

February 17, 2010

I’ve been having a hard time getting Derek Siver’s Leadership Lessons from Dancing Guy talk out of my head.  Here’s something to fill 3 whole minutes of your day: If you prefer to read, Derek posted the full transcript here, but I’ll excerpt the Big Idea for you: It was the first follower that transformed […]

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Maybe giving up beer isn’t so far from meat

February 2, 2010

A quick followup to my concept of vegans giving up alcohol (or coffee, depending on your situation) being similar to an omnivore giving up meat, at least in terms of the social and habitual issues that arise from the change (first discussed here, results of the experiment here): I might be onto something here. A […]

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