Posts tagged as:


Hey, it’s the weekend, so let’s wrap up outreach week with the longest Staying Vegan video EVER! OK, 6 minutes isn’t that long, really, and you’ve got the whole weekend to soak it in, but technically, longest ever. Yay.

I wanted to wrap the week up with some resources for those of you who want to extend your outreach skills but didn’t want to wait until we returned to the topic, so here are three books I found really helpful:

Easy links here:

Striking at the Roots: A Practical Guide to Animal Activism – hands down my favourite book on getting involved in animal activism, and no, I’m not just saying that because I’m in it 🙂

Yes!: 50 Scientifically Proven Ways to Be Persuasive – a great set of ideas in snack-sized portions. If you just want to dip your toe in the waters of sales psychology (which is a key area of study if you want to get to be effective as an activist, if you ask me) this is my top recommendation. It’ll work for social situations like we discussed this week or organized campaigns that you might read about in Mark’s book.

Influence: The Psychology of Persuasion – like I said, a bit more intense than Yes!, but if you want to dive in deep it’s a bit cheaper and more informative to boot.

(Full disclosure: we earn a small commission for any purchases made through those links.)

Question for the comments this weekend: what’s the difference between persuading, influencing, and manipulating, and when it comes to helping animals, do you think it matters?


Since I shot this yesterday, there’ve already been some examples in other comments of “can’t because of X” that wouldn’t work with this strategy, but hey – what about the rest of that time?


Dealing with ludicrous (to you) objections

September 20, 2010

I call this “shaving cream activism” for reasons I explain in the video, but here’s how I deal with the “I can’t possibly go vegan because of X” objections, where X can range from the plausible (“I have a weird set of allergies”) to the bizarre (“my commute makes it impossible?!?”) They’re all frustrating as […]

Read the full article →

Mark Hawthorne on Coping with Burnout

January 29, 2010

I think this will be the last post about avoiding burnout for the next little while, not because we’re done, but because I want to think about other things for a bit, so I’m going to pass the torch, so to speak, to Mark Hawthorne, who literally wrote the book on animal activism (you can […]

Read the full article →

The matrix of activist burnout

January 21, 2010

I’ve been thinking about activism a lot lately, and you know what? A lot of the “rock stars” that were first in everyone’s minds, say, ten years ago (locally and globally) aren’t around so much anymore. They’re just gone. I’m assuming they burnt out, for the most part. This sucks. It sucks for the activist […]

Read the full article →

Fighting fur forever: an economics perspective

January 18, 2010

As one who often wonders why the world is the way it is, I was excited to see @guerillamonk‘s Twitter update that linked to Why Fur Is Fashionable Again. Finally, some answers! Unfortunately, the rambly piece of bloggish writing, which was more or less an excuse to announce that the writer had purchsed a vintage […]

Read the full article →

Dealing with meat at a pro-animals event

December 23, 2009

This is usually the kind of thing I’d write in the newsletter, but it’s bugging me that the content I write for it isn’t going anywhere else, and I’ve got no shortage of topics lined up, so here we go: Subscriber Natalie wrote in with this anecdote/question: “Last night I went to a party for […]

Read the full article →

On framing fur

December 22, 2009

The Vegan Shoe Lady has some thoughts on anti-fur activism that are worth a scan – basically, she thinks there might be some legs in positioning fur as something only scary hookers wear. I like the concept, but I suspect there’s a portion of the population who actually want their style to be defined as […]

Read the full article →

This is what you’re up against

October 6, 2009

Some guy named Michael has an article at the Brown Daily Herald, which is the paper from Brown, which is a school, and I guess that means Michael’s probably a student (the “’12 would suggest it too,) so his mom must be very proud. With the interweb, she doesn’t even have to get the package […]

Read the full article →

Idea: Outreach is more telling what is than what should be

September 18, 2009

I’m usually not one to link to op-ed type pieces, unless they’re really bad cases of anti-vegan propaganda that I can pick apart, but I really enjoyed Ari Solomon’s piece in The Huffington Post, Who You Callin’ Vegangelical?”: So. When a vegan is talking to a meat-eater about these issues, he or she is not […]

Read the full article →