Part of why I’m so frigging optimistic

December 24, 2009

We’re heading out for our annual holiday family marathon (3 cities and an as-yet unknown number of days,) so things will probably be sparse here until we get back sometime next week.  In the meantime, I wanted to share a tidbit on why I’m so upbeat about plant-based diets and why I think the trend will keep going in a good direction.

It’s something I picked up from a Gary Vaynerchuk keynote that I watched over a year ago and still watch every month or so.  Gary’s not a vegan, but he’s really really passionate about what he believes in and works hard, so I like to think we’ve got some things in common.  I highly recommend watching this video at least once; it could be life changing to you in some ways too:

The part that matters for this post happens around the 4:44 mark: “Has everybody completely grasped that your great great great grandchildren are going to watch and see everything you’ve ever done?  I think of that every single day.  I want my grandkids to be proud of me.

In any other time, a book like Eating Animals would have been a subversive labour that might barely scratch the surface of the collective consumer consciousness.  Today it’s a thing that some guy decided to write (and write well; you can see our review here.)  It was possible to write it because things are a million times more open, and it was possible to sell it because everyone’s so connected.

This is how things change: people who kill animals for a living, often in horrible, (and what used to be) unspeakable ways?  Their grandkids are going to know what they’ve done.  That might pass for this generation, and maybe the next, but there’s going to come a time when nobody is going to want to carry that shame.

In 2010, I’m going to focus on how to make the best of the situation we’re in right now and how you can be the best vegan you can be.  Calling out the current state of things is still important, but there are other people doing a great job at that, and this is where I think I can make the biggest difference: here at the ‘Better, over on our vegan parenting spinoff, our vegan booze guide, and just being silly at Vegan Porn.  OK, maybe on some other projects too.  We’ll see.

All the best to you and yours for the rest of 2009, and I hope you’ll help me make 2010 the best one yet – if you haven’t already, please sign on for our weekly newsletter so we can keep in touch and keep the communication and ideas flowing!

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